REXONA Do.Ring-Ins Brand Design and Campaign.

We developed a comprehensive sponsorship initiative for Rexona targeting sporting clubs and active athletes, aligning with the brand’s core audience. Central to our digital response is an online portal designed to connect clubs with substitute players. Recognising the challenges many clubs face in filling rosters for games, our solution effectively addresses this need.

The campaign, titled "Do.Ring-Ins," is centered around a user-friendly website where clubs can post needs on a virtual notice board. To enhance visibility and engagement, we produced television commercials that aired across social media platforms. This approach not only promotes the initiative but also fosters a one-on-one dialogue with the audience.

Our campaign maintains a fresh and sporty aesthetic while staying within the brand guidelines of Rexona. By prioritizing connection and community engagement, we aim to strengthen the ties between Rexona and its target audience, reinforcing the brand's position within the sporting community.