Deloitte Innovation Campaign

Generation Moon has collaborated with Deloitte for many years, most recently designing and implementing an Innovation Campaign aimed at encouraging Deloitte staff to share ideas for improving productivity and creating more effective outcomes.

The ‘Dumb Things’ campaign is one example of how we disrupted busy Deloitte staff during their workday, prompting them to reflect on unproductive habits they often engage in. These ideas were then shared at Lunch & Learn events to brainstorm new and more efficient ways of working.

The Deloitte Innovation practice has since been extended to external partners and all service lines within Deloitte.