THATABOY WINE BAR Brand Identity.
Thataboy Wine Bar’s Brand blends the charm of New York City’s smoking lounges with a distinctly Melburnian flair. Designed to reflect its vibrant urban atmosphere, the bar welcomes a new generation of socialites to enjoy its unique offerings.
The playful retro brand identity, characterised by an eclectic mix of images and pastel colors, permeates every aspect of the venue, from menus to wine lists, bar coasters, and signage. This thoughtful design resonates with young professionals looking for a whimsical yet sophisticated space to unwind and socialise.
Thataboy Brand Identity Development
Overview
The development of the Thataboy brand identity was a multi-faceted process, aimed at creating a unique presence within the competitive market. Our approach combined strategic naming, visual design, and targeted marketing initiatives, culminating in a successful launch event in Melbourne's Central Business District (CBD).
Naming Strategy
We aimed to capture a playful yet professional tone that resonates with our target audience. Extensive brainstorming sessions and market research allowed us to ensure the name was memorable and aligned with the brand's values of encouragement and achievement.
Design Process
The design team worked collaboratively to establish a visual identity that reflects the brand's personality. Key steps included:
Colour Palette Selection: We chose a vibrant and inviting colour scheme to foster a sense of enthusiasm.
Logo Development: The logo was designed to be modern and versatile, easily adaptable across various applications.
Typography: Fonts were selected for their readability and character, further enhancing the brand's approachable image.
Digital Campaign
To create buzz around the launch, we executed a comprehensive digital campaign focused on professionals within the Melbourne CBD. The campaign included:
Targeted Social Media Ads: Ads were tailored to resonate with local professionals, emphasising the brand's core message.
Email Marketing: A series of engaging emails were sent to local businesses and professionals, showcasing Thataboy’s mission and upcoming launch event.
Launch Event
The result of our efforts was a well-attended launch event at Thataboy, Melbourne CBD. This event was strategically positioned to target professionals from surrounding Melbourne CBD buildings. Key highlights included:
Interactive Experiences: Engaging activities were designed to embody the brand ethos and foster connections.
Networking Opportunities: The event facilitated meaningful interactions among attendees, helping to establish Thataboy within the community.
Conclusion
Through a thoughtful naming strategy, a cohesive design process, and a targeted digital campaign, Generation Moon successfully launched the Thataboy brand identity. The efforts not only generated excitement but also positioned the venue strongly within its target market.